Local Young Entrepreneur Starts Online Mens Underwear Business

Beginning life as a university coursework project, Urban Alpha soon caught the attention of major brands like Calvin Klein and Diesel. Now, after many months of hard work, the men’s underwear website is ready to go live!

Poynton resident Andrew Pallett first had the ‘eureka moment’ when searching for a Christmas stocking filler for his younger brother. After combining the start-up research with his university studies, the business plan and later the website started taking shape. In the weeks leading up to the launch, things showed no signs of slowing down:



“When I first started, I had to make endless phone calls to try and get through to the right people so I could place an order. Now, I’m receiving phone calls and emails non-stop about when I’m going to place more orders!”

After taking over the lounge, loft and even the bath tub with men’s underwear, it seems that bigger and brighter things for this start-up business are waiting just around the corner.

As part of the UK launch, Urban Alpha are offering a 10% discount for signing up to their newsletter. Find out more by visiting the Urban Alpha website, www.urbanalpha.co.uk.